May 24, 2022 | By Lee Spencer

Trackhouse Entertainment Group hopes to expand global reach with PROJECT91

Success breeds success and Trackhouse Racing team owner Justin Marks is hoping his recent triumphs in NASCAR’s Cup Series continue with the newly formed PROJECT91.

On Tuesday, Trackhouse Entertainment Group announced plans to expand its roster—and international reach—through PROJECT91.

The program will provide opportunities for international racers behind the wheel of the No. 91 Trackhouse Racing Chevrolet for at least one NASCAR Cup race this season with plans to grow in 2023 and beyond.

“PROJECT91’s mission is to activate the intersection point of NASCAR racing and global motorsport culture,” Marks said. “I truly believe the NexGen car represents an opportunity for NASCAR to enter the global professional motorsport conversation. 

“With the formation of PROJECT91, Trackhouse has opened the door for global champions while beginning the process of scaling into an internationally recognized racing brand.”

Trackhouse Racing currently fields two cars—the Nos. 1 and 99—piloted by Ross Chastain and Daniel Suarez, respectively. In just its second year of operation, Trackhouse Racing’s Chastain has won two of the first 13 races.

Marks believes the introduction of the new, more relevant car will attract a new breed of driver to American stock car racing.

“We now have a race vehicle with international technological relevance where world-class drivers from other disciplines can compete at NASCAR’s highest level without the steep learning curve that the previous generation cars required,” Marks added.

“Vehicle advancements used in other forms of motorsports, such as, diffusers, independent rear suspension, the sequential gearbox, and other more common components, have resulted in a platform much less reliant on intimate proprietary stock car knowledge, which has historically made any transition to NASCAR difficult.”

Trackhouse Racing will reveal the schedule and first PROJECT91 driver in the near future.