February 8, 2023 | By Lee Spencer

Sponsorship round up: SiriusXM ups ante with Christopher Bell, adds Tyler Reddick

SiriusXM is doubling up on its NASCAR Cup sponsorship for 2023.

In addition to supporting Christopher Bell and the No. 20 Joe Gibbs Racing team this season, SiriusXM has aded Tyler Reddick’s No. 45 23XI Racing Toyota to the fold.

“We are excited to be back with Toyota Racing for the 2023 season. We look forward to seeing the SiriusXM colors back on Christopher Bell’s No. 20 Toyota Camry following his stellar 2022 season showcase and we’re excited to welcome Tyler Reddick and his No. 45 Toyota Camry to the team,” said John Zavisa, SiriusXM’s Senior Vice President of Automotive Partnerships.

“We are so proud of our long-standing relationship with Toyota and the opportunity to deliver SiriusXM as a standard feature on every vehicle they manufacture for sale in the Continental U.S.”

Bell, 28, finished a career-best third in the 2022 Cup standings with three wins to his credit. He’ll carry the SiriusXM livery at both Auto Club Speedway on February 26 and the following week at Las Vegas Motor Speedway on March 5.

“It’s great to represent a company like SiriusXM during the NASCAR Cup Series season,” said Bell. “SiriusXM NASCAR Radio is such an integral part of getting our sport out to the public and we all enjoy so many different stations in our personal lives, it’s great to carry their colors.”

Reddick, a regular on SiriusXM’s On-Track, will have three opportunities to win with the company colors—at Richmond Raceway on April 2, Darlington Raceway on May 14, and Indianapolis Motor Speedway on August 13.

“There are so many new opportunities for me this season and getting the opportunity to run SiriusXM on my Camry TRD is just another one of those,” said Reddick. “I’ve always been a fan of SiriusXM, but to learn about their relationship with Toyota with production vehicles along with the relationship all of us have with them already makes for a pretty awesome collaboration that comes together on my No. 45 Camry TRD.”

Toyota’s relationship with SiriusXM in NASCAR dates back to 2007. In 2019, Toyota included next-generation head units in all models sold within the Continental U.S. along with a three-month subscription to the SiriusXM Platinum Plan.

Zariz Transport joins Kyle Busch Motorsports

Kyle Busch, NASCAR’s winningest driver in the Craftsman Truck Series, will have Zariz Transport on board the No. 51 Chevrolet for 2023 and beyond.

The Florida-based trucking company will serve as the primary sponsor for Busch’s five truck races and provide associate sponsorship for the remaining 18 events.

Busch’s truck campaign begins at his home track—Las Vegas Motor Speedway—on March 3. The two-time Cup champion will also pilot the No. 51 Silverado at Circuit of the Americas on March 25, Martinsville Speedway on April 14, Kansas Speedway on May 6, and Pocono Raceway on July 22.

“Through working with Kyle and Samantha as the title sponsors of their Bundle of Joy gala, we recognized that there was a business synergy between Zariz and KBM and that the opportunity to align ourselves with one of the most successful drivers in the history of NASCAR is going to be very beneficial to us as we continue to grow our company,” said Yaakov Guzelgul, Founder and CEO of Zariz.

“We look forward to seeing our logo on the No. 51 in the coming years and hosting our employees and customers at the track to cheer on Kyle as he looks to add more wins to an already impressive resume.”

Busch has amassed 62 truck victories including at least one win in each of the last 10 seasons—the longest streak in the history of the tour. The 37-year-old team owner enjoys a remarkable 37.6 winning percentage behind the wheel of a truck.

“I’m really excited to have Zariz as the primary sponsor on my No. 51 Silverado for my five races in the NASCAR Craftsman Truck Series in the coming years,” Busch said. “Samantha and I were introduced to Zariz through our foundation and immediately developed a great connection with them and we are honored that not only have they committed to the Truck Series sponsorship for multiple years, but they’ll also continue being the presenting sponsor of our Bundle of Joy Fund gala.

“We feel that introducing them to NASCAR consumers and people within the industry on the national stage through the Craftsman Truck Series makes perfect sense given the nature of their business and I can’t wait to make them a part of KBM’s winning tradition.”

Window on the world

Ryan Ellis wasn’t planning on running the NASCAR Xfinity Series at Atlanta Motor Speedway in March until Pella Window & Door of Georgia came to his rescue.

At the end of last season, Ellis announced a 24-race schedule in the No. 43 Alpha Prime Racing Chevrolet—nine races short of a full season.

The assist from Brian Robinson, owner of Pella Window & Door of Georgia, will enable Ellis to compete through June—the longest stretch of races the 33-year-old Ashburn, Va. native has been able to run in NASCAR.

“Brian and Pella Window & Door of Georgia stepped in and is a huge part of the reason I still have a lot of hope and faith in our ability to put a full-time season together with the No.43 team and Alpha Prime Racing,” Ellis said.

“I’m really looking forward to trying this new Atlanta format. It looks like nothing I have ever raced before and from speaking with some other drivers, we’re not really sure what to expect as 2022 had two very different races in the two Atlanta dates.”