September 9, 2025 | By Kansas Speedway PR

Kansas Speedway Announces Jack Stack Barbecue as Official Victory Lane BBQ Partner

KANSAS CITY, Kansas—Today, NASCAR announced that it will feature Kansas City-based Jack Stack Barbecue as the Official Victory Lane BBQ Partner of Kansas Speedway. The multi-year partnership, which extends through the 2027 NASCAR season, will also bring the legendary Jack Stack Barbecue experience directly to race fans with a new dedicated location in the Kansas Speedway concourse.

As a centerpiece of the new partnership, Jack Stack will present their signature BBQ to NASCAR Cup Series winning drivers in Victory Lane following each race weekend at Kansas Speedway. 

"We're thrilled to welcome Jack Stack Barbecue as our Official Victory Lane BBQ Partner," said Kansas Speedway President Pat Warren." Jack Stack represents the very best of Kansas City's legendary barbecue tradition and having them alongside our NASCAR Cup Series winners in Victory Lane will create an authentic Kansas City moment that perfectly captures the spirit of our entire community."

Jack Stack's presence will be visible throughout the facility beginning with the upcoming race weekend Sept. 26-28, with its Victory Lane presentation, a wrapped barbecue stand located on the concourse, and a grandstand banner. Last month, NASCAR announced that Kansas Speedway will once again host two exciting race weekends as a part of the 2026 season schedule, both of which will prominently feature the Jack Stack brand. The spring weekend of action next year is slated for Apr. 18-19, 2026 followed by the return of the NASCAR Playoffs on Sept. 26-27, 2026.

"Kansas Speedway is a cornerstone of Kansas City sports entertainment, so we're honored to be part of the NASCAR experience," said Jeffrey Rousselo, Vice President Catering, Jack Stack Barbecue. "Our partnership allows us to share Kansas City's world-famous barbecue with NASCAR fans from across the country while celebrating with the sport's biggest winners."

Founded in 1957, Jack Stack Barbecue has become synonymous with Kansas City's barbecue heritage, known for their signature burnt ends and crown prime beef ribs. The restaurant operates multiple locations throughout the Kansas City metro area. Jack Stack also operates a full-service barbecue catering operation along with nationwide shipping. Jack Stack has earned national recognition as one of America's premier barbecue destinations.

For more information about Kansas Speedway and upcoming race weekends, visit KansasSpeedway.com. For more information about Jack Stack Barbecue, visit JackStackBBQ.com.