January 4, 2024 | By Lucas Oil Late Model Series PR

O’Reilly Auto Parts Continues Support of Rookie of the Year in 2024

BATAVIA, Ohio — O’Reilly Auto Parts, one of the largest retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States is continuing their support of the Lucas Oil Late Model Dirt Series Rookie of the Year in 2024.

The O’Reilly Auto Parts Rookie of the Year will earn an industry high $20,000. In addition to their cash award, the Rookie of the Year will also receive product certificates from various product manufacturers – valued at over $10,000. Second and third place in the final Rookie of the Year standings will pay $5,000 and $2,500 respectively.

“Having O’Reilly Auto Parts return as the title sponsor of the Rookie of the Year Program solidifies our series in offering the largest cash and product awards program for any rookies that follow the series again in 2024. We are grateful for the continued partnership from O’Reilly Auto Parts and the credibility they bring to our series,” stated Wayne Castleberry, Sales and Marketing for Lucas Oil Motorsports.

Competitors gunning for the O’Reilly Auto Parts Rookie of the Year title in 2024 will compete in 63 events at 28 unique venues across 16 states from January to October. In addition to the $20,000 top prize to the Rookie of the Year, the Lucas Oil Late Model Dirt Series will pay a $100 cash bonus to the highest finishing rookie driver in each feature event - beginning at the first event after April 1, 2024.

The 2024 Lucas Oil Late Model Dirt Series season will launch with the Georgia-Florida Speedweeks from January 24 to February 10 with visits to Golden Isles Speedway, Ocala Speedway, All-Tech Raceway, and East Bay Raceway Park.

For the latest news, results, championship standings and more about the Lucas Oil Late Model Dirt Series, please visit www.lucasdirt.com.